See the market clearly, price with precision. Grow margin, faster.
A commercial strategy built on data across products, prices, competitors, channels, and sales. OrbytAI finds the margin ecommerce companies leave on the table and puts it back where it belongs.
The Problem
Pricing, assortment and promotional decisions are still made manually, on data that's fragmented, lagged and incomplete. Over 70% of pricing decisions happen with no unified view of the market. More than 30% of competitor price moves go undetected before they've already cost you the sale — or the margin.
The result isn't one bad decision. It's millions in avoidable margin loss, one price at a time.
The Solution
OrbytAI combines four capabilities no single competitor brings together in one platform:
Turns messy, fragmented market data into a usable signal, with no setup required.
True contribution margin by channel, not just gross margin.
Ask a question, get a commercial answer, in seconds.
Push optimised prices live, with human oversight built in.
Why Now
Large language models have only recently become capable of a genuinely conversational interface over messy commercial data. OrbytAI pairs that with years of proprietary market-structure research and advanced modelling — predicting the market as it moves, not as it moved last quarter.
Proof It Works
OrbytAI's approach has been tested against real market conditions at scale. Predictions are validated out-of-sample — tested against what actually happened next, not just fitted to explain what already had.
The Opportunity
A large, underserved market — growing at ~15% a year toward $4–6bn by 2032.
OrbytAI is purpose-built for the upper mid-market and lower-enterprise brands ($100M–$750M revenue) that today's enterprise tools were never designed for — and today's monitoring tools can't serve.
The Team
AI and enterprise scaling executive (Qualcomm, Vodafone, Reply Group). Scaled Spark Reply to €8M revenue as Founder/CEO.
Computer engineer specialised in relational databases and big data. Founder of Competitoor (exited) and co-founder of 4-ECOM. Holds international patents.
Board-level commercial leader across Telco, FMCG, Hospitality and Energy.
Former CEO of Trice (R1 Group). Led KPMG's AI execution practice.
Backed by venture builder IDV.
About Us
Intelligence Data Pilot is a spin-off from IDV — Intelligence Data Venture, built to replace fragmented “Big Data” with an AI-native Smart Data model. One platform that sees the entire market — objectively, in real time.
The founding team brings deep tech and AI expertise, enterprise SaaS scaling experience, and customer, product and commercial leadership across ecommerce and analytics platforms. IDP combines three intelligence domains — Market, Channel, and Sales — with three operational modes — Watch, Simulate, Co-Pilot — into a single decision engine with a spatial interface we call the Orbyt Map.
OrbytAI helps brand ecommerce businesses find and capture the revenue and margin they're currently leaving on the table. If you'd like to learn more about this investment opportunity, we'd love to hear from you.